Welcome to the World of Sports PR


If there’s one thing you need to know about me, it might as well be that sports have consumed my life ever since I can remember. Growing up in California and Florida, which are major hubs for sports teams and organizations, I was exposed to athletics at very young age. Since then, I have found myself unequivocally drawn to the field of sports.

It is my ambition to grow into the best PR professional that I can be and use my skills to work in the sports industry. My passion for sports has inspired me to strive for the opportunity to work as a sports public relations specialist.

So, this is where I start. The purpose of this blog is to write to aspiring PR practitioners and sports fanatics like me, about the ways that public relations is utilized in the sports industry. I plan to touch on many different sports, but focus on golf whenever I find it accessible and inline with the topic at hand, as I am especially interested in the PGA TOUR. Over the next few weeks, I will cover PR themes such as event management, athletes personal branding, and crisis communication, among others.

Not only will I be growing as a public relations specialist and inspire myself to work hard at achieving my goals through this blog, but hopefully I will be doing the same for readers. My goal for you readers is to communicate with me what you would like to see from my blog and pose any questions that you have for me.




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Please feel free to comment, provide feedback or suggestions, on any of my posts. For more information, email me at chueffne@uoregon.edu.

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